During the past six months, I have attended several association meetings in which the advantages of benchmarking best practices were presented. Best practice benchmarking is the process of seeking out ...

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...

With a recovery in the offing, a company's executives want to make sure they can fill open positions in a timely manner. They discover that for a given occupation in a company their size in their ...