Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) – and that's doubly true for indie developers, who might not have a marketing ...
The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin. Photo credit Donna Alberico. Advertising’s AI revolution had the sell ...
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