Are you familiar with the unexpected red theory? If you haven’t heard of it, it’s a design theory that impacts everything from fashion to home decor and even makeup. Essentially, it’s a popular term ...

SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...

The design world is already calling next year's color trends. So far, popular paint companies like Valspar, Benjamin Moore and more have revealed their picks for 2025 Color of the Year, with more ...

This content was provided by Acumen Media for Behr Paint Company. This advertiser content was paid for and created by Acumen. Neither CBS News nor CBS News Brand Studio, the brand marketing arm of CBS ...

Behr Paint Company was deemed the most trusted paint brand in America by “Newsweek” this year ­­–– and for good reason. For more than 75 years, the Santa Ana, Calif.-based company has perfected the ...

Getting your Trinity Audio player ready... When it comes to paint, whites and other neutral tones are easily the biggest sellers. Still, as Behr presents its first-ever Color of the Year, the company ...