"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This ...

The Behr 2026 Color of the Year: Hidden Gem was just announced, and it’s a lush green that can be used in every room of your home. The color embraces nature, which those trying to create the perfect ...

A jewel-toned beauty, Behr’s pick for the Color the Year 2026 more than lives up to its namesake. On July 30, Behr announced “Hidden Gem” (N430-61) as their selection—a dynamic blend of blue and green ...

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Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

Atlanta, Sept. 03, 2025 (GLOBE NEWSWIRE) -- Further, a leading data, cloud, and AI company focused on helping companies turn raw data into the right decisions, announced it is the AI company that ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...