Setting a goal is easy. Following through is harder. Learn three questions to help you plan behaviors that hold up when ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Mandatory climate rules can weaken motivation to go green by reducing autonomy and trust, highlighting the importance of ...

Every January, millions of people make resolutions. Eat healthier. Exercise daily. Save more money. Quit bad habits. The ...

It’s no secret that change is inherently difficult, complex, and often resisted. Making even necessary changes can be hard. This is because, in human evolution, we have come to view change as a threat ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Coach.me CEO Kendra Kinnison asked me this practical question after my commencement address to the February 2023 Coach.me’s habit certification graduates. My immediate thought: That’s another great ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...