We are constantly surrounded by temptations that are not in our best interest. That is, they are often neither in the best interest of us individually (e.g., succumbing to a sugar intake that is ...

Huffington is the founder and CEO of Thrive Global. A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Behavior change is a powerful but underused tool in wildlife conservation. While widely applied in public health and development, its potential to tackle harmful behaviors to wildlife—such as ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Haley Mast is a freelance writer, fact-checker, and small organic farmer in the Columbia River Gorge. She enjoys gardening, reporting on environmental topics, and spending her time outside ...

Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...