Beer collab from two Portland companies that uses actual bear poop to be served outside the Super Bowl

It does call the beer 100% safe to drink, however.

This stomach-churning beer called ‘Nature Calls’ to debut at 2026 Super Bowl

A brand-new brew made with black bear poop will be making its debut at Super Bowl LX next month in what is likely a first in ...

Columbia Sportswear and Breakside's wild brewing adventure from bear poop to pint

Columbia Sportswear has teamed up with Breakside Brewery to introduce a new beer just in time for the big game. “Nature Calls ...

Columbia and Breakside Launch 'Nature Calls': A Lager Brewed with Bear Poop for Super Bowl

Can you drink beer made with bear poop? Columbia Sportswear says yes. Discover the ‘Nature Calls’ lager launching February 8.
Axios

Bear poop is the surprise ingredient in this new beer

Portland-based Columbia Sportswear and Breakside Brewery are behind a limited-edition beer made with bear poop.

‘Nature Calls’: Columbia Sportswear, Breakside Brewery partner for bear poop-infused craft beer

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.
KOIN

Columbia, Breakside team up for beer made with bear poop for the Super Bowl

Two local businesses, Columbia Sportswear and Breakside Brewing, are teaming up for the Super Bowl to create a beer made with ...

Columbia Sportswear tests ‘engineered for whatever’ with bear poop beer

“When we say engineered for whatever, we mean whatever,” said Joe Boyle, brand president at Columbia Sportswear Company. “If Mother Nature hurls bear poop at us, we’ll ferment it into a frosty pint.” ...
Whiskey Riff

Oregon Brewery Is Partnering With Columbia To Roll Out… Bear Poop-Infused Beer

Does a bear sh*t in the woods? And is it possible to make beer out of it? The answer to both of those questions appears to be "Yes" as the outdoor sportswear company Columbia has partnered with Oregon ...