When Rihanna and her team drop a tutorial on how to get a face like the singer and beauty mogul, the world watches at full attention. So when she began doing Tutorial Tuesdays on her Fenty Beauty by ...

Beauty bloggers have built up a rapport with women who feel that makeup brands have forgotten them. And they feel that it’s their responsibility to introduce these women to brands that see and ...

A rising figure of Generation Z, Emma Ellingsen has established herself as a key figure in the world of makeup on social media. Born in 2001 in Norway, this transgender influencer and model is now ...

In a move set to transform the at-home beauty landscape, SWAN Beauty has officially debuted its flagship smart mirror today — a high-tech device designed to serve as a personal skincare advisor, ...

Beauty tutorials on YouTube and Instagram have replaced hairdressers and makeup artists when it comes to doing everyday looks. So we’re constantly scouring social media for the next best tutorial on ...

Makeup lovers, we’ve hit the jackpot. Tidal, Jay-Z’s music-streaming service, is now slaying the makeup game! We can now watch our fave gurus give beauty tutorials on iconic music-video looks on the ...

We spoke with this OG Beauty Youtuber and Fragrance Influencer about her beauty favorites, recent fragrance collab launch, how her culture has informed her beauty routine, and more. These are the ...

Curious about the AI-powered smart mirror that sponsored the viral bachellorette party of one Brigette Pheloung (a.k.a ...

The beauty community online has a storied history in digital culture. The first few influencers who started creating beauty-related content were makeup artists who shared tips, tricks, and tutorials.

AI is transforming how beauty brands create content, combining speed, personalization, and credibility to keep up with fast-moving social media trends. From makeup tutorials to skincare explainers, AI ...

Jennifer Coolidge is not a morning person. “I really don’t come alive until like 8 or 9 at night—when everyone else is going to bed, I’m feeling alive,” she says. To help wake herself up, the actor ...

Cosmo's #Fashfest - 5 fashion events over 5 days - continued last night with our Cyber Shopping Evening and we had a bit of a girls night in here at Cosmo HQ while you guys took advantage of our ...