"An extremely powerful tool." New study shows unexpected outcome after having 100,000 people complete creativity test: 'This ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. Technology has the potential to completely transform ...

Being creative is a source of happiness for many people. Whether engaging in art, music, writing, cooking, gardening, crafting, or inventing, stretching your creativity muscle is good for you and for ...

What if creativity wasn’t the enigmatic, unpredictable spark we’ve long romanticized, but instead followed a set of underlying principles, almost like a formula? Imagine if the brilliance of a Picasso ...

Academic Convocation keynote speaker Astro Teller compared graduation to completing the “tutorial level” of life—where graduates have learned how to work the controls and are now heading into the game ...

Is artificial intelligence (AI) a knight in shining armour for creativity, or is it its executioner? Jimmie Stone, VP, head of creative shop at Meta, and Tiffany Rolfe, global chief creative officer & ...

How to stay inspired even when you aren’t. Creativity is hard work. This may be counterintuitive for those who see creativity as a natural talent or a personality trait rather than a well-honed habit.

Even as Cannes Lions is doing more this year to court creators using new award categories, most would probably agree that this hard-won recognition has routinely been a step behind. In fact, greater ...

Sports are a blend of creative artistry, fierce competition, and life lessons. At the elite level, there is significant pressure to expeditiously produce winning outcomes. In order to meet these ...

A new paper from my lab in the Journal of Research in Personality examined how people answer creative thinking tasks. We found that common advice to focus brainstorming sessions on the number and not ...