You don’t have to be great with technology to understand SEO, and if you’re a business owner, you certainly don’t have to become an expert in it—you just need to know enough to develop a strategy and ...

Co-Founder of fishbat media, LLC., Keynote Speaker, SEO Specialist. Featured in Newsday, Street Insider, and hundreds of other publications. I still remember how exciting it was when I finally figured ...

Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You are ...

Site audits allow SEO professionals to benchmark a site's strengths, weaknesses, and opportunities to help prioritize the work. "There's no way to approach an audit formulaically," writes Adam Audette ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

Marketers often ignore real intent signals from website visitors when crafting their SEO strategy in favor of pure keyword data. Here’s why this is a mistake. Real user insights. First-party data ...

Bill Slawski ponders this question after reviewing several white papers and patents during the past five years. In a recent post, he analyzes the way Yahoo segments Web pages to distinguish noise from ...