A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

New businesses often have limited budgets, but a killer marketing plan doesn’t have to be expensive. However, it requires time, effort and creativity. You’ll need to encourage innovative thinking ...

Netflix started the premium streaming video revolution over a decade ago, and it continues to dominate the industry. However, faced with a much slower growth rate in new subscriptions, combined with ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Developing a grain marketing plan can be difficult, especially when grain market prices are constantly changing and going through periods of extreme volatility like what we’ve seen in the past two ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Netflix's Basic with Ads subscription plan launched in several markets on Thursday. The new plan will allow Netflix subscribers to switch to or sign up for a more affordable membership. Priced at ...