The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

Opinions expressed by Entrepreneur contributors are their own. A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule.