CRM emerged in the 1990s as an information technology solution for managing a customer database and, today, sits at a senior management strategy or executive level to ...

Sales teams from the smallest of businesses to the largest of organisations use customer relationship management (CRM) software. CRMs can help to automate workflows, reduce manual tasks and, most ...

Connected customer experiences start with connected systems and data within your organization. The deeper the connections, the more power you have to orchestrate personalized end-to-end customer ...

Many CRM systems are "live," though far fewer are raging successes. User adoption, lack of demonstrable ROI, and escalating maintenance and support costs plague those firms that have effectively ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

When we hear the term CRM, we typically think of generating leads and bolstering sales funnels, and to be sure, a major benefit of any CRM platform is to build your company’s bottom line by giving you ...

Developing strong customer relationships is a priority for businesses of all sizes. And one of the best ways to do this is by using customer relationship management (CRM) software. CRM software can ...

Imagine you have a brand and a good proposition but no customers. In terms of CRM strategy, this means you have a blank sheet of paper. You need to devise a strategy and create a framework in which to ...

Launched in 2013, Agile CRM is a comprehensive platform built for small and medium-sized businesses. By combining sales, marketing, and customer service into one integrated system, it aims to simplify ...