Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The base rate fallacy is a cognitive bias that causes us to ...

With the constant stream of data about COVID-19, it can be hard to make sense of all the numbers. We look at the base rate fallacy, and how some people are making this mistake when assessing risk.

Discover how base periods serve as benchmarks to analyze variable changes over time. Learn their role in economics and finance, and see practical examples.

TOLEDO, Ohio — Toledo Edison customers could be seeing a base rate increase for the first time in almost two decades if the Public Utilities Commission of Ohio approves a request from FirstEnergy.