Barbie made two very successful tours as a flight attendant during the 1960s, and in 1999 she paid the mortgage on her dream house as a competent commercial airline pilot. She’s also taken on the role ...
Barbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes in ...
Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has lowered its sales forecast for the year, after a ...
“Intellectual property plays a pivotal role in fostering brand recognition, enabling licensing, and creating barriers to market entry, ultimately enhancing a company’s overall value…. The Barbie ...
NEW YORK (ABC News) -- Barbie has been an astronaut and a doctor, but when it comes to computer programming, she seems to need a man's help, at least according to a children's book criticized by many ...
EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that became a cultural phenomenon, Illumination and Mattel Studios have finalized ...