Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. It’s rare for fans to know a character as intimately as ...

Unless you’ve been trapped in a plastic toy box, there’s no escaping the Barbie-core movement that’s sweeping the globe — and potentially contributing a nationwide shortage of the color pink. The ...

The Barbie movie arrives in theatres on Friday, but a tidal wave of hot pink — Pantone 219-C, to be exact — has preceded it, thanks to a supercharged marketing campaign that lends a whole new meaning ...

Everything seems to be turning pink ahead of the release of the Barbie film. Is how it's being marketed a genuine attempt to address past critiques of Barbie, a bid to capitalise on diversity, or a ...

We bet you're seeing Pink. The marketing for the "Barbie" movie is everywhere. (Warner Bros., Christopher Smith/TheWrap) Unless you’ve been hiding under a rock for the last few months you’ve come into ...

The fascination surrounding Greta Gerwig's Barbie prompts an intriguing question: Despite the significant changes the iconic Mattel doll has undergone, why does Barbie continue to make headlines and ...

Brands have been clamoring to be part of “The Group Chat” since its first episode went viral back in late March, and creator Sydney Robinson is incorporating them via TV-inspired commercial breaks.