Marketers, advertising agencies and brand departments have been giving a lot of attention recently to the emerging mobile bar code market. And why not? Mobile bar codes offer marketers an exciting ...

Driving past a small business along a street in Indianapolis not long ago, I was distracted by a sign the owners had put out front. It had the usual logo and business name on it, but taking up by far ...

Bar coding is an automatic identification technology that allows data to be collected rapidly and accurately from all aspects of a company’s operations, including manufacturing, inspection, ...

Few objects in the world are more immediately recognizable than the bar code. After all, bar codes are all around us. They’re on the books we buy and the packages that land on our doorsteps. More than ...