Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

How annoying are banner ads? You know, those ubiquitous advertisements that drop down in your face when you open most news sites? The worst are the ones that expand when you scroll over them, forcing ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising’s silver anniversary.

The banner ad is 16 years old. Ash Kumar thinks it’s time to kill it. Kumar is the CEO of mobile marketing company TapSense, which today announced its native ad marketplace for publishers. Through the ...