The balanced scorecard is a set of financial and non-financial measures regarding a company's success factors, from four interrelated perspectives: financial, customer, internal business processes, ...

In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

Compensation of owners in a professional services firm has always been contentious. Over the years, several trends have developed based upon the size of the firm. A new trend is developing that is an ...

A group of local educators from one my community’s largest public school systems recently invested a portion of their valuable summer time off in attending a week of leadership training hosted by ...

Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

Apr 5, 2014, 9:58pm EDT Updated: May 28, 2015, 2:05pm EDT Image provided by Getty Images (Sneksy) When you look at the performance of your business, are you getting a balanced evaluation? You’re not, ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Flexible architecture, intuitive interface and sophisticated analysis capabilities lead to designation of Pilot BusinessMonitor(TM) as Balanced Scorecard Collaborative Certified(TM) Pilot Software, a ...

Robert Kaplan seems to come up with one big idea per decade. In the 1980s it was activity-based costing; in the 1990s it was the balanced scorecard. The idea was first set out in an article that ...