Skip Yowell, a Kansas boy and avowed hippie who made it to Mount Everest, co-founded the JanSport company and sold backpacks by the millions, has died. He was 69. Mr. Yowell had lung cancer, his ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Though the return to school may feel like a distant ...

Accessory and backpack maker Incase is running a sitewide 65% off sale, now through August 12th, on just about everything on its site. So with your kids heading back to school, already, now is the ...

Once just an accessory, backpacks have become a $2 billion business. SAN LEANDRO, Calif. -- Back-to-school dreams are designed here, just south of Oakland. The world's biggest backpack maker, JanSport ...

Trakke has built a reputation for durable wax cotton packs (image credit: Alpkit) East Midlands-based outdoor equipment brand Alpkit has expanded with the acquisition of a Scottish backpack maker.

Park Si-hyun, a racing model, has become the new face of Swedish backpack maker Thule. She is also a model for a motor sports team named 106 as well as the ultimate fighter team Road FC. Thule will ...

Though the return to school may feel like a distant whisper, marketers are already ramping up activity around the critical spending period. JanSport is among them, having recently launched the second ...