Studies show that scratching overrides itch signals and engages pain-modulating regions in the brain, creating a sense of ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...