Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

The deal first announced in 2022 is now complete.Alpina is no more; say hello to BMW Alpina.The Bavarian automaker announced ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

Discover the meaning behind the BMW logo, a symbol rich in history and significance. This video explores the origins of the ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

Update 3/5/20 1:50 pm: The Drive has learned that BMW will not be applying its newly-released logo on its cars, per a press release claiming that “it won’t be used on the vehicles or in the exterior ...

The new iX3 dials down the drama without losing character, though BMW says it's not finished with expressive designs like the ...