At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

Looking for ways to enhance your direct campaigns, check out what the experts at 24-7 Marketing in New Jersey can do for you with their expanded services. Though many businesses rely on digital ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Think direct mail as a marketing tool is out of date? Think again! Discover why you should focus on designing and budgeting for direct mail marketing in your business. Fact: More commerce and wealth ...

B2C marketers do not know how good they have it. Although the definition of "the modern consumer" is always changing—and marketers are forced to change along with it—B2C marketers have a vast array of ...

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...

Introduction: How I started making money in direct mail-and how you can, too! -- Chapter 1: How to think about direct mail to grow rich -- Chapter 2: Direct mail basics and creating the perfect sales ...

Email continues to hold its ground as providing the best ROI in B2C marketing, according to Customer Acquisition & Retention Research 2021, a study by Spot Trender. Of the companies polled, 62% say ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...