The pressures of today's B2B sales landscape are vast. There are longer sales cycles, an increased number of stakeholders (6-10 people are now involved in the B2B buying process), greater appetite to ...

B2B selling isn’t going back to a pre-pandemic normal. In a late 2020 McKinsey survey of B2B buyers, just 20% said they’d prefer returning to traditional sales models. Before 2020, B2B sales of ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple ...

We’re in the midst of a significant B2B sales and marketing revolution. The pandemic forced companies to move from traditional sales to a more hybrid experience. Gone are the days of pitch decks in a ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

If you peer into most businesses today, you'll likely see leadership doing their best to carefully balance in-person and remote work for their employees. The same drive for balance is happening within ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

While the holiday season means increased sales numbers for the average B2C business, it typically means declining figures for B2B organizations. This is only natural, as people tend to take time off, ...

Sales techniques are vital in boosting your revenue, supporting customers, and raising your business profile. Because 71% of buyers want to hear from sellers early in the buying process, cold-calling ...

The structural change and rebrand mean each agency can focus on what they do best, while increasing their offering for a global B2B client portfolio. Building on its sales background and marketing ...