You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

Perfecting the art of business-to-business (B2B) sales is a popular topic online, with an extensive body of work published on the topic. But while some advice offers valuable insights and unique ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. If the pandemic made one thing clear, it’s that many B2B ...

Multi-Vendor Marketplace software allows multi vendors to manage their products online, it provides a platform to vendors where they can add, manage and sell products based on different criteria like ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

Rohini Vaishnavi, founder of The Writing Experts. In the fast-evolving world of B2B sales, artificial intelligence (AI) is revolutionizing how sales teams operate, shifting the focus from manual, ...

What is the scariest number in B2B marketing? We used to think the scariest number was 8%, which is the percentage of the budget that B2B marketers invest in brand advertising. This is terrifyingly ...

The structural change and rebrand mean each agency can focus on what they do best, while increasing their offering for a global B2B client portfolio. Building on its sales background and marketing ...