A lucid motive underpins research: to find out what people think, feel and do. It’s this simple yet powerful idea that’s driven countless groundbreaking revelations and discoveries over the centuries, ...
Consumer brand managers are no strangers to market research. Consumer packaged goods (CPG) brands often invest significant time and money in B2C market research, trying to understand their audience’s ...
CHICAGO, April 15, 2026 /PRNewswire/ -- G2, the world's largest and most trusted data source for B2B software, today published The Answer Economy: How AI Search Is Rewiring B2B Software Buying, a new ...
ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...
New subscription service promises to improve on traditional analyst firm observations, inferences and commentary with better science-based research, proven tools, and advisor doers. RENO, Nev., April ...
BASINGSTOKE, England--(BUSINESS WIRE)--A new study from Juniper Research has found the transaction value of B2B cross-border payments of all payment types will exceed $42.7 trillion in 2026, from $34 ...
More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...
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