More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

Get the key findings from a recent survey of 300 enterprise-level B2B buyers on how they use video to inform purchasing decisions. When it comes to engaging and converting B2B buyers, video is an ...

Vidyard, a business-to-business (B2B) video platform headquartered in Kitchener, Ontario, has just released its latest Video in Business Benchmark Report. The new report reveals that the average ...

Looking to improve your B2B video marketing strategy? Here are six tips for creating a better video strategy to convert viewers into buyers. Get to the point. Many people don’t have time or desire to ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.

With 83% of B2B buyers in India perceiving short-form videos (SFV) from industry experts as a highly trusted B2B content form, LinkedIn has introduced a range of video features targeted at B2B ...

Social video is the most “compelling and trusted format” influencing B2B buyers in the technology market, according to a new survey by LinkedIn. Of the over 1,700 B2B technology buyers in the US, UK ...