These days, technological innovations and industry demands put constant pressure on B2B marketing to improvise and adapt. Though online retail selling to the average citizen caught the most attention ...

The Internet has revolutionised our day-to-day lives both in a business and personal capacity. It allows us to keep up with the latest news, carry out research, book a much-needed holiday and treat ...

Despite a growth rate of 294% to 81 billion euros ($71.8 billion), European business-to-business electronic commerce isn’t ramping up as fast as expected, market researcher Gartner Inc. said Thursday.

A year ago, Gartner Group Inc.put out bullish numbers for the growth of business-to-business Internet commerce, but today, in the midst of a bear market, the research firm dramatically scaled back its ...