Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in ...
This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...
Experiential plays an important role in B2B marketing, explains Adam Shoemark of PrettyGreen. It can deliver valuable emotional impact – and proves the sector is as creative as its B2C cousin.
Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own ...
Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and prospects at live events is far from fading away. In fact, the 2018 Event Marketing ...
Today’s corporate workforce might be returning to the office, but I don’t think anyone is under the illusion that we’re returning to “business as usual.” Across the B2B landscape, companies operate ...
A year-round programme of B2B-dedicated annual events. This is the largest B2B events programme of its kind in the world, and provides valuable opportunities for you and your team to get out of the ...
According to Frost and Sullivan, B2B events account for $512 billion in spending every year. With so much money on the line, it’s no wonder event managers are turning to technology to up their share ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Virtual events provided a lifeline for many businesses and individuals ...
Traditionally, B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships with loyal ...
NEW YORK--(BUSINESS WIRE)--Emerald Holding, Inc (NYSE:EEX) ("Emerald" or the "Company") announced its agreement to acquire the London-based This is Beyond, a leading producer of seven premier business ...
A company that wants to be the Netflix of B2B events just raised $28 million — here's its pitch deck
Goldcast creates Netflix-style virtual and hybrid events for B2B marketers. The company works with clients like Microsoft's GitHub, Hootsuite, and Intuit. It just raised $28 million in Series A ...
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