Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage the publisher’s trusted brand by using their familiar sender address and logo ...

Marketers are wasting sales opportunities by using gut instinct to decide when to send promotional emails according to email marketing provider Pure360. Pure360 says its research showed that contrary ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Allegrow, an AI platform keeping B2B emails out of spam, raised $1M from Golden Section and angels including Harrison Rose (Sequoia scout). Funds will fuel product development and market growth as the ...

Rohan Ayyar runs premium campaigns at E2M, a digital marketing agency specializing in content strategy, web analytics and conversion rate optimization for startups. His posts are featured on popular ...

B2B revenue platform 6sense unveiled several AI-driven product enhancements during its Breakthrough 2024 event this week. Some B2B marketers may still be wary of AI. But Latané Conant, chief revenue ...

Information overload is a fact of life, and nowhere is this more evident than in the inbox. No Email Day took place recently, which aims to combat the problem of information overload by encouraging ...

This must be Direct Mail Day in B2B. Forrester had put out a report titled “Direct Mail Captures the Attention Of Buyers Overwhelmed by Digital Tactics.” And Demand Metric and PFL seemed to concur in ...