Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

Truition, Inc. is a provider of hosted on-demand e-commerce solutions. Its technologies power online stores for retailers and brand manufacturers such as Sirius Satellite Radio, Philips, Major League ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

I received a direct mail piece last week which delighted and distressed me in equal measure! I’ll start by explaining why it deserves praise: It was direct mail. These days, the channel is vastly ...

NEW YORK--(BUSINESS WIRE)--Reachdesk, a direct mail and corporate gifting software platform for B2B companies, announces a $6 million funding round to further expand throughout the US, Europe and Asia ...

This must be Direct Mail Day in B2B. Forrester had put out a report titled “Direct Mail Captures the Attention Of Buyers Overwhelmed by Digital Tactics.” And Demand Metric and PFL seemed to concur in ...

Just a few years ago, common wisdom in marketing predicted that digital would snuff out direct mail, along with many other more traditional printed sales methods. Despite an obvious decline in direct ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...