Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. To continue reading this content, please ...

A simple direct mail campaign can sometimes have as strong of an impact as the loudest, most impeccable digital campaign. Why? Because, as consumers, we experience the best websites, digital content ...

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...

B2B marketers whose customers are showing signs of digital fatigue might take a look at an older medium: direct mail. Many brands apparently are: 54% have increased their direct mail spend this year, ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

As one of marketing’s oldest channels, direct mail is sometimes unfairly labelled as an outdated method of reaching clients and prospects. But direct marketing is a longstanding channel for a reason.

NEW YORK--(BUSINESS WIRE)--Reachdesk, a direct mail and corporate gifting software platform for B2B companies, announces a $6 million funding round to further expand throughout the US, Europe and Asia ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...