Gone are the days when retailers relied on spreadsheets, emails and phone calls to offload customer returns and excess inventory into the secondary market. Today, the process of how this type of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...

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In the rapidly evolving world of B2B data-driven solutions, transparency and trust are essential for companies seeking to leverage proprietary data effectively. Three companies—China Trading Desk, ...

Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...

A commissioned study conducted by Forrester Consulting on behalf of Radius revealed B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

Predictive analytics is the weakest data skill among B2B marketers, their team and their organisation, according to B2B Marketing’s Data Skills Benchmarking Report. Only 27 per cent of marketers rated ...

RENO, Nev. , June 14, 2022 /PRNewswire/ -- As sales leaders implement ever-more complex tech stacks, they struggle to turn the heaps of data generated into decisions to improve their business. A new ...

Verified data has become important for businesses in developing marketing strategies. In the past, companies used to rely on massive, unverified lists or outdated CRM, but now they find that the cost ...

Couchdrop, the cloud platform for secure b2b file transfers, announced a major update that adds new integrations with modern business applications, including iPaaS platforms and data warehouses. This ...