Seth Godin, the great Maestro of brand marketing, spoke about the difference between Nike and Hyatt. He shared that if Nike were to open a hotel, would we have a pretty good idea of what they would ...

It is a basic human need to be your true, authentic self. Individuals who say they are authentic have better psychological and social well-being compared to those who do not feel they can behave as ...

Consumers are drawn to authenticity when it comes to craft-based firms, and a new study published in the Strategic Entrepreneurship Journal explores what factors can help give credence to such a ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

America has been wrecked on the shoals of identity. Identity politics has been characterized casually as a form of tribalism: Americans grouping themselves according to biological or sexual ...

In Hawaiʻi, lies a concept deeply ingrained in the fabric of society: māhū. In a captivating episode of Aloha Authentic, host Kamaka Pili delves into the intricacies of māhū identity through an ...

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On Saturday, October 21st, from 2:30 to 4:00 pm, at the Powder Springs Library, Rich Pellegrino, local author, parent, grandparent, and nationally known civil and human rights activist will present ...

Whenever I visit my grandmother, I ask her to tell me as many stories as possible. Some of them are funny, like the time she’d climb into her neighbor’s yard to eat the ripe mangoes off their trees, ...

Ben Shapiro is host of "The Ben Shapiro Show" and editor emeritus of The Daily Wire. A graduate of UCLA and Harvard Law School, he is a New York Times bestselling author whose latest book is "The ...