The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

Who's Being Authentic Anyway? Source: Gustavo Frazao/Deposit Photos Authenticity has evolved into more than just a label for genuine art, luxury handbags, or rare gems; it has become a defining ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Everyone wants to be authentic. You want to ...