Marie O'Riordan is the Chief Marketing Officer (CMO) of the VITA Foundation unfolding within the VITA Group, a prominent NGO in Africa. Authenticity in communication is crucial, especially for ...

Picture this: You’re sitting in a meeting with a brilliant idea brewing in your mind. Your heart starts racing, palms get sweaty, and that little voice whispers, “What if they think it’s stupid?” ...

In today’s multifamily industry, authentic resident communication has become a defining factor in resident satisfaction and retention. Owners and operators face the challenge of balancing speed, ...

Welcome to another episode of Chopping It Up with the Chief on MSU Today. The chief is Michigan State University’s Vice President for Public Safety and Chief of Police Marlon Lynch. Communications ...

In the past, sales talk was how you raised someone's expectations to buy a product, but today's audiences are not the same. Consumers today hate being sold to. Ads have become a nuisance instead of a ...

Lies come in all shapes, sizes and colors. (Ever heard of flat-out, teensy or white lies?) The effect that lies have on their recipients is as varied as individuals can be. For the liar, stress is ...

I view language learning as a roughly linear process. I design classroom activities with the goal of practicing particular vocabulary items and grammatical structures. Or, if I remember to keep the ...

Facebook's annual developer conference took place in mid-April and showcased the company's ambitions for a social media future powered by video, for good reason: Social video generates 1,200 percent ...

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents’ risky drinking behaviour is through authentic and open ...