Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the ...

Walmart’s latest announcement shows a sense of confidence that its shoppers want more personalized, immersive experiences – at home and in stores. “We believe the closest store to our customers is in ...

BENTONVILLE, Ark. — Walmart furniture and home décor shoppers will find their online experience becoming a bit more personalized with the advent of a new augmented reality feature in the retailer’s ...

As it invests in augmented reality, Walmart is acquiring augmented reality optical tech firm Memomi for an undisclosed sum, the retailer announced on Wednesday. The deal is expected to close in the ...

Walmart adds augmented reality features to app The first feature, available in early July, allows customers to view furniture and home décor items in their spaces with a few simple swipes on their ...

Walmart.com and its subscription service Walmart+ are keeping the focus online as holiday shopping season gets underway. One key new feature gives shoppers the ability to stand in line virtually for a ...

Walmart is the most recent shopping giant to cash in on virtual reality patents, following popular competitors like Amazon and Target, who have recently implemented augmented reality features to aid ...

Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks. A ...

Snapchat will launch six immersive augmented reality (AR) experiences on Black Friday (Nov. 26), per details emailed to Marketing Dive. The Snap Holiday Market will be accessible via the Lens Carousel ...