Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

NEW YORK, Nov 16 (Reuters) - Meta's (META.O), opens new tab head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks ...

OKLAHOMA CITY--(BUSINESS WIRE)--Xironetic (chiro-net-ik), an early-stage healthcare technology company, today announced its IntraOpVSP™ augmented reality (AR) visualization software for complex ...

Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...

Please provide your email address to receive an email when new articles are posted on . Xironetic has announced the FDA clearance of the IntraOpVSP software, which is an augmented reality ...