When you open up Snapchat’s lens carousel, you’re greeted with a variety of filters that let you do everything from smoothing your skin to wearing a flower crown to dancing with a hotdog. Snapchat ...

Retailers are turning to the filtering technology popularized by Snapchat to add a real-world feel to online shopping. By Kate Conger OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he ...

Just when you thought augmented reality (AR) and mixed reality (MR) had fallen off the creative drawing board, Saatchi & Saatchi, in partnership with Vertebrae, a company that creates AR experiences ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...

Maximilian Speicher is affiliated with C&A Europe. But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard ...