Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

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When users trust a platform, they are more willing to accept AI-generated recommendations and engage deeply with AR features.

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

A profound movement is being orchestrated by the big retailers to deliver AR. From Apple, Google, Microsoft, Alibaba, eBay and Amazon, more and more retail giants are offering new augmented and ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...