Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...

Georgia Tech announces its membership with the Virtual Reality Augmented Reality Association (VRARA) marking a significant step in advancing innovation in the fields of augmented and virtual reality.

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

This is read by an automated voice. Please report any issues or inconsistencies here. A new program is mixing augmented reality and hands-on activities to give kids a new way to learn spatial ...

US technology start-up Red 6 hopes to begin production of its cockpit augmented reality system by the middle of 2026. Speaking to FlightGlobal at the Paris air show, Red 6 chief strategy officer Kevin ...