Virtual fitting rooms, augmented reality applications, product information displayed via iPads -- there is no doubt that the traditional high-street retail experience is changing and the trend for ...

Years of experimenting with augmented reality has paid off for footwear maker Nike Inc. with the company’s release of Nike Fit, an AR app that helps customers make sure they get properly sized shoes.

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

A quarter (25%) of UK consumers are open to trying on clothes using augmented or virtual reality to avoid physical fitting rooms during Covid-19. Prior to the pandemic, only 19% of consumers said they ...

Microsoft’s Kinect has been put to work in a Russian branch of clothing retailer Topshop–all in a bid to help customers “try on” clothes without the need to strip down in the fitting room. The virtual ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

Fashion brands know experimenting with tech is imperative, whether it be to enhance the retail experience or introduce fans to the concept of virtual reality. For Gap Inc., which, in addition to its ...

Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.