When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Take a cursory glance at Ultraleap’s website and it becomes immediately obvious the company is doing similar work to Apple and Meta are with Quest and Vision Pro, respectively. Ultraleap states its ...

Explore 2026 smart glasses, from Android XR 70 degree view and Gemini AI to Spectacles with 6 DOF, so you can pick the right ...

It’s no secret that augmented reality (AR) and virtual reality (VR) are trending in the tech community. With the metaverse hype on the rise, it’s no wonder this hot topic of AR/VR is emerging across ...

Imagining a digital world where a simple muscle twitch can reshape entire virtual environments might sound like science fiction is quickly happening due to the ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading provider of augmented reality (AR) technology, is thrilled to announce that its flagship product Face AR SDK now supports visionOS, a ...

ENCO is unveiling an integration of virtual production and PTZ technology from its Qimera and RUSHWORKS product lines at IBC 2023, demonstrating the company’s powerful new live production momentum ...

Snapchat’s Snap Partner Summit revealed Wednesday that they will be teaming up with Live Nation for a multi-year plan to bring custom augmented-reality experiences to over a dozen of the world’s ...

Patient distraction therapy, long-used by UCHealth with virtual reality and other techniques, and joy are framing the Aurora, Colorado-based health system's first in-app augmented reality experience.