GOAT, a marketplace for buying and selling authentic vintage and new sneakers, is introducing an augmented reality feature for its Black Friday drawing. The AR feature encourages users to explore 125 ...

Bring your pumpkin drawing to life with Amazon's Augmented Reality Amazon is launching a first-of its-kind, interactive augmented reality experience on their Halloween themed boxes.

There are plenty of digital gadgets that can make users feel as though they’re being transported through time and space. But the sensation of being immersed in another era or a different realm is much ...

is a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, and mechanical keyboards. Today, Snapchat is introducing a new 3D Paint feature that lets ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

Users are completely immersed in a computer-generated reality when they experience virtual reality. Virtual reality is the most well-known of immersive technologies. While the world of gaming and ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

Maximilian Speicher is affiliated with C&A Europe. But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard ...