While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Dozens of metro students gathered at the Lauridsen Skate Park in downtown Des Moines Wednesday morning to unveil their works of art. The students collaborated on what they say is the city's first ...

COLUMBIA - On the first day for True/False visitors got a chance to use a free augmented reality app called Zappar. “It’s sort of a walking tour of the past True/False years,” said Ebony Reed, ...

There are an incredible number of ways to make your print interactive. Whether you’re looking to engage with your consumers, or just make it easier for them to engage with you, you can get creative to ...

A new community-curated exhibition is telling stories of Tucson’s rich, diverse cultural history through augmented reality. Tucsonans can find the exhibition’s QR codes in various spots across Tucson.

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Apple’s upcoming iOS 14 could have a new augmented reality app that can read ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

Back in March, we reported on a new augmented reality app that Apple is developing internally as part of iOS 14 builds. This involved scanning QR codes to enter AR environments, which will be viewable ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...