Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies ...

Augmented reality (AR) lenses are an effective way for advertisers to capture audiences’ attention and increase purchase intent, according to research from attention measurement service Amplified ...

AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown ...

In what is likely to be a foundation for rapidly evolving future forms of media audience experiences, the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) this morning released ...

With the augmented reality (AR) advertising market expected to reach $14.5 billion in 2027 (up from $3.4 billion in 2022), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) ...

Artificial intelligence (AI) is revolutionizing digital advertising, enabling brands to deliver personalized and engaging experiences at scale. However, despite the advancements in generative AI, one ...

In the realm of advertising and marketing, the evolution toward more sophisticated and personal engagements with consumers has necessitated a shift in focus from mere campaign impact metrics to the ...

As well as the launch of the iPad, and the continuing revelations being made by Wikileaks, Bradshaw highlights a few other technology stories from 2010. The launch of the iPad Whilst creatively its ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Explore how digital technology is transforming outdoor advertising from traditional methods to smart, data-driven solutions ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...