Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

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To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today's rapidly changing marketing landscape, staying ...

The Japanese automaker Nissan officially kicked off the life of its luxury division Infinity with its first sales in North America in late 1989; now, the division is revamping its entire visual ...