There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...

Last week, media agency Dentsu unveiled a groundbreaking study on media attentiveness, comparing audio ads on AM/FM radio and podcasts with visual advertisements such as TV and online display. The ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Add Yahoo as a preferred source to see more of our stories on Google. YouTube claims to be the world’s biggest jukebox — and now it wants to wring more ad dollars from the platform’s music fans. The ...

That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform ...

Series of native, mobile ad solutions capture people’s attention while driving listener engagement; OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the go-to music source for fans and artists, ...

Digital audio content providers are increasingly gaining popularity and funding, but their primary revenue model has not gone beyond subscription In spite of the growing adoption of digital audio ...

If you look at the future of broadcasting as a contest between us (broadcasters) and them (streaming-media-only providers) then it would seem the game is ours to lose. After all, we have a built-in ...

Brands are upping their audio advertising game, and a host of media companies are jockeying to woo their business (Photo by Mikhail Tereshchenko\TASS via Getty Images) In the kingdom of brand ...