Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...

The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first ...

OnAudience (www.onaudience.com), a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, today announces its new partnership with Amazon Ads, ...

The integration of precise purchase data with digital behavioral signals ensures a more accurate identification of active buyers, helping brands to target audiences that are ready to convert. Improved ...

LOS ANGELES--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, today announced a strategic global collaboration with The Trade Desk, a global leader in advertising technology. The ...

Unity has launched Audience Hub, combining privacy-first insights from its ad ecosystem with third-party data for brand marketers. The game engine company said Unity Audience Hub optimises audience ...

If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience ...

Advanced collaboration and activation unlock new opportunities across Unity’s audience of [3 billion] gamers MONTREAL--(BUSINESS WIRE)-- Optable, a pioneering identity management & data collaboration ...

LOS ANGELES--(BUSINESS WIRE)--MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...

The new verified data simplifies the process of reaching key audiences across digital platforms, enabling marketers to leverage the combined power of unique data sources in a single audience offering.