LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

In today's competitive banking landscape, marketing teams face mounting pressure to justify and optimize their investments. With tighter budgets and multi-channel campaigns becoming the norm, accurate ...

After Day One of ARF’s “Attribution & Analytics Accelerator” I suggested that based on the cases presented, Attribution modelling could be doing precise things with some rather imprecise (or ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...